Reap the benefits of Nudge with Fifty

The Nudge is a concept of behavioral incentive that came from the imagination and studies of the 2017 Nobel Prize in Economic Sciences, Richard Thaler. The advantages of this system are being used in various areas. Fifty offers companies an innovative training tool based on Nudge to optimize the know-how and interpersonal skills of their employees, by helping them to develop.

Nudge: principles and applications

The Nudge, literally translated as “boost”, is an indirect incentive intended to encourage a beneficial change in behavior in individuals, to offer them actions to perform or to make decisions in full knowledge of the facts and in complete freedom. At its core, the concept is based on the premise that each person always makes choices that are essentially in their best interests. The boost then consists in proposing solutions that are similar to this, that serve this interest or that go in its direction.

The social sector also benefits, for example, from the principles of nudge, especially in the resolution of incivility problems, bad habits of citizens to be eradicated, etc.

But businesses and organizations have also embraced the benefits of Nudge. They also found a way to optimize the technical skills and human capacities of their employees, by helping them to develop. The concept is thus making its way among human resources managers, who also apply it in behavioral anchoring strategies to modify or improve the personal skills of managers, whether managers or managers.

Fifty cleverly combined Nudge with artificial intelligence

Fifty has created its platform to enable companies wishing to strengthen the skills of their employees and improve their performance. We have taken into account the needs of people who consider that the training offered to them in the companies for which they work has shortcomings, especially in terms of practice. The method we offer via our platform is a successful combination of Nudge and artificial intelligence, to move from theory to concrete practice.

The boost we provide to companies comes in the form of micro-actions — which constitute the behavioral incentive — to be carried out on a daily basis and intended to improve and optimize the human skills of participants. Micro-actions are used by artificial intelligence to create a personalized journey according to the objectives to be achieved. The programme will include both actions relating to technical skills and actions relating to soft. Skills.

The impacts and changes achieved will be evaluated in real time during the course of the journey. Both individual and organizational changes will be taken into account, with anonymized results. This personalized monitoring mode will allow the platform to select and propose the most appropriate action based on the progress made. Note that thanks to this precise engineering, the training is very similar to what is called Action de Formation En Situation de Travail (AFEST).