The Nudge for the management and development of professional skills

A concept developed from behavioral economics, the Nudge for management is used by many business leaders to inspire the right decision in their employees. The HR function uses it to manage change management and encourage employees to develop their business skills and adopt new behaviors at work.

Encourage employees to change their behavior

The Nudge at the service of management thus aims to “gently” help employees change their behavior by inspiring them to make the right decision. Concretely, it is a method without constraints or sanctions that consists in encouraging employees to perform actions dictated by their personal motivations.

Managers can use it for various purposes: improving the well-being of employees at work, developing their business skills or even increasing their productivity. Thus, nudge can be applied in various fields, especially in corporate training. In this case, the HR function uses it as part of a Workplace Training Action (AFEST) and skills development.

The implementation of this type of learning has also become easier thanks to the advent of digital technology. Indeed, some platforms like Fifty propose actions to be carried out in the workplace in order to develop the professional skills and personal qualities of employees. Achieving goals is easier because the platform is based on Nudge's educational approach and the power of artificial intelligence. Each learner then benefits from a personalized course and can view their progress in real time from the application interface.

Since the learning method better attracts the interests of employees, better results are obtained than for traditional training courses, which are often mandatory. With more autonomy and a portion of free choice, they do not feel constrained to carry out actions designed to develop their skills: the principle of nudging training also consists in not imposing anything on those concerned.

Encouraging the transition from theory to practice with Fifty

The platform Fifty offers digital learning combining the behavioral nudge method and artificial intelligence in order to help employees move from theory (information) to practice (action). Fifty offers personalized actions to be carried out in real life and is similar to a digital AFEST: our platform integrates the educational path, the mode of proof and cold reflexivity.

Business leaders who want to apply the Nudge for management in their change management strategies can thus choose our platform. Those who have already tested it have all been satisfied with the results obtained: indirect suggestions encourage good decisions to be made.

Actions are personalized by AI according to the learner's profile and it is possible to measure change since this is quantified (with anonymized results): challenges achieved, level reached, days left, etc. The programs concern soft skills such as inclusive management and leadership, but also business skills.

Fifty therefore promotes the achievement of objectives, because individual practice represents 70% of the educational journey.