Definitions at the Center for Behavioral Sciences

📐 The behavioral sciences Use a scientific approach which relies on The experiment.

The idea is to understand human functioning, the actions of individuals in general (from a theoretical point of view) in order to be able to identify levers of action (from a more applied point of view).

‍

📐 Thanks to numerous studies on human cognitive functioning, we now know that our rationality is limited (thanks D. Kahneman and A. Tversky!)

Indeed, our decisions are influenced by our cognitive biases and behavioral sciences take these into account to understand our behaviors.

‍

📐 When we act, we choose to perform one behavior over another. So the Taking action is always a matter of decision.

What determines this decision? What parameters influence our choice? That's what behavioral science is all about.

‍

📐 Practical application of behavioral sciences, the method of Nudge reduces what's called the “intention-action gap.”

It must obey the 3 golden rules defined by R. Thaler (Nobel Prize in Economics 2017): optional, transparent, and Win-win.