All you need to know about eDoing

There are many opportunities and ways to learn: in our personal and professional lives, we are always surrounded by videos, readings, conferences, advice... on subjects as rich as they are varied. But even if we can remember the majority of this content, the biggest obstacle we face is taking action. However, it is precisely in the face of this” Intention-action gap” that we are most often helpless: we are fine know, we are not able to make !

This observation, common to all, was the basis of research in behavioral sciences, and more particularly of the theory of Nudge, the 2017 Nobel Prize in Economics. According to this theory, it would be possible to help individuals move from intentions to action by changing their architecture of choice through Nudges, that is to say soft incentives encouraging you to make the best decision.

It then took only 2 years for this theory to be applied in certain public policies, and then to the world of private companies: by supporting the behavioral anchoring of training courses, behavioral sciences provide a solution to the problem of growing disengagement faced by training and business transformation directors. It is by combining these innovative theories and the power of artificial intelligence that were born eDoing solutions.

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