$10 million for Fifty, eDoing is doing well - eLearning Letter

A second successful round of financing, for a startup that could change the situation (in training and elsewhere): Alexia Cordier (CEO, Fifty) rightly insists on the major challenge for organizations to transform themselves by helping employees change their behaviors. This is what the eDoing platform is aimed at, and what the new investors fully understood.

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What needs does eDoing meet?

Alexia Cordier: L&D departments and employees alike face a major challenge in training: only 12% of the knowledge acquired is actually put into practice (source: Harvard Business Review). Behavioral sciences have shown it: learning, even in an engaging way, does not mean that you succeed in changing in real life! Fifty therefore directly tackles the problem: how to develop new habits in your daily life? By combining the work of two Nobel laureates on behavioral sciences (including “nudge”) with technology, eDoing will promote and measure pragmatic change that is a source of autonomy for everyone.

What are the benefits for the training departments of French companies?

Alexia Cordier: For their part, L&D departments are, for the first time, in possession of an indicator of behavioral change at the collective level: which habits are most easily adopted in the company and vice versa... A clear vision of the end (the change) rather than the means (the time spent connecting to the platform).

To discover the article in its entirety, it's HERE.