.png)
Fifty raises 10 million dollars to impose eDoing in Europe
- A leader in eDoing, Fifty has developed a SaaS platform that allows the rapid adoption of new professional habits, to accelerate business transformation.
- German Signals Venture Capital, Eurazeo, and American funds Acadian Ventures, S3 Partners and Tekton Ventures participated in this $10 million funding round.
- Fifty is used by large groups, including half of the CAC 40, as well as by medium-sized companies.
Paris, July 5, 2022 — Fifty, leader in eDoing, announces a new round of 10 million dollars in funding from French and international investors to accelerate its growth in France and Europe.This fundraiser was carried out with the German Signals Venture Capital, from French Eurazeo, and Americans Acadian Ventures, S3 Partners and Tekton Ventures. Since its creation, Fifty has also been supported by business angels, successful entrepreneurs or behavioral sciences references including Romain Niccoli (co-founder of Criteo), Olivier Sibony (Professor at HEC and Oxford) and Steve Fiehl (co-founder of the e-learning pioneer CrossKnowledge). Hugo and Axel Manoukian, founders of MoovOne, join them in this financing round.
A SaaS solution combining behavioral sciences and artificial intelligence already adopted by major French groups
The corporate training market will reach $402 billion in 2025 (Beroe Inc), as companies invest heavily to retain employees, accelerate their transformation and improve performance. But only 12% of these courses are actually put into practice (Harvard Business Review). Behavioral sciences have shown that learning does not mean that you succeed in changing in real life.
Fifty uses the work of two Nobel laureates in behavioral economics (nudge) to bridge this gap between theory and practice, on a large scale. The solution recommends to employees personalized actions that can be carried out in their daily professional life, to achieve their objective of increasing their skills. The realization of these actions is facilitated by unique behavioral functionalities (active choice, intention implementation, social commitment, etc.) and integration with everyday tools (Microsoft Teams, SMS, Agenda). Employees can then concretely measure their development, made anonymous for the company that only has access to macro data.
Half of the CAC40 companies already use Fifty, including Crédit Agricole, Orange, Orange, Axa, Michelin, or Bouygues, as well as public companies such as the La Poste group and scale-ups such as ManoMano (Next 40).
The platform allows its customers to concretely improve management, team agility, soft skills and the embodiment of corporate values such as inclusion. But customers can also customize or feed their own content into the platform via the administration interface.
An international fundraiser to triple the workforce and impose eDoing in Europe
This round of funding will allow Fifty to further accelerate its growth in France and to establish itself at the European level, especially in Germany and the United Kingdom. The investment will also make it possible to continue to develop the personalization algorithm and integration into the IT ecosystem of businesses. To this end, the company will triple its workforce within the year.
Alexia Cordier, co-founder and CEO of Fifty, declares:”As businesses navigate an uncertain environment and transform ways of working, supporting employees in adopting new behaviors is crucial. Our eDoing solution has demonstrated its ability to do this in a fast, proven and measurable way, to the benefit of our customers as well as our users. We are proud of this new stage of development with strategic investors who share our vision of more effective professional development..”
Christian Weniger, Managing Partner at Signals Venture Capital, adds:”Businesses have a huge need for more effective Learning & Development solutions. The market is ready to be shaken up and we think that Fifty's eDoing solution will change the situation. Their growth is proof of this and we are delighted to be working with Alexia, Clément and Jérémy to make Fifty a European leader.”.
Thomas Otter, General Partner at Acadian Ventures, comments:” The world of Worktech is full of good intentions. Organizations are investing in all sorts of technologies in the hope that they will make employees and managers more effective and engaged. But until now, these systems did not have a systematic approach to trigger, support, and reinforce real behavior change. We think Fifty is changing that. Alexia and her team have created a new category of solutions based on the latest behavioral research. We are thrilled to be part of this round table. ”
---------
About Fifty:
Fifty is a SaaS platform founded in 2018 by Alexia Cordier, Clément Lavollé and Jérémy Salmon, which allows the rapid and measurable adoption of new professional habits. Their eDoing solution bridges the gap between theory and practice in corporate transformations and training. It combines the work of two Nobel laureates in behavioral economics and artificial intelligence for use at scale. Fifty is used by large groups, including half of the CAC 40, as well as by medium-sized companies to improve management, team agility, softskills and the embodiment of corporate values.
About Signals Venture Capital:
Signals Venture Capital is a European venture capital firm based in Berlin that invests in digital solutions that accelerate or disrupt the transformation process of entire sectors. Signals Venture Capital focuses on B2B business models centered on seed and Series A software in Europe, the United States, and Israel, especially in the area of enterprise technology. The portfolio includes companies like CoachHub, Everphone, Everphone, Workpath, Vay, and Clarisights, among others.
www.signals.vc
About Eurazeo:
With nearly 30 billion euros under management, Eurazeo is a recognized player in mid-market Private Equity in Europe and a leader in tech investment. The group invests from seed to Growth in innovative companies and has supported some of the best European entrepreneurs over the long term (Doctolib, Malt, Malt, Mano Mano, Dataiku, Wefox, Qonto, Payfit, Algolia, Peakon, Contentsquare, Peakon, Contentsquare, Tink, Tink, Tink,, Backmarket, Backmarket, Backmarket, Onfido, Ankorstore, Dataiku, Wefox, Qonto, Payfit, Algolia, Peakon, Contentsquare, Peakon, Contentsquare, Tink, Tink,, Backmarket, Backmarket, Onfido, Ankorstore, Sorare, Neo4j, Livestorm, Alma,...).
www.eurazeo.com
About Acadian Ventures:
Acadian Ventures is an early stage venture capital firm that invests in founders who are leading the workplace revolution and imagining the Future of Work. The company was founded in 2019 and is led by Jason Corsello and Thomas Otter, two seasoned operators who have evolved publicly traded global businesses into market leaders. Acadian Ventures invests globally with investments in North America, Latin America, Europe, and Asia.
www.acadianventures.com