What do flies and elephants have in common?
One, in the form of a sticker, was a device that was remarkably effective in improving the cleanliness of airport toilets. The other appears on the cover of a book that has sold millions of copies. These two animals are among the most common illustrations of Nudge theory.
This theory, which won the 2017 Nobel Prize in Economics, is getting more and more people talking about it. Whether it's exploratory articles, praises or questions, many media and companies are addressing this new subject.
By shedding new light on the mechanisms that guide our decisions and actions, Nudge theory seems to offer tremendous opportunities for many sectors, such as That of learning & development.
In this white paper, discover how this theory was born, and how it is applied to learning & development challenges, in particular through digital solutions.